When you pay a utility bill over the phone, you are greeted by a kind person (usually) in a call centre who is clearly reading from the same script which is used to speak with thousands of callers each day. Their is no personal touch to this encounter and their is also no problem with this. No one expects anything different because most of the time you are just paying a standard bill, just like everyone else.
In Dentistry, the provision of care to our patients is much more personal and extends well beyond the immediate dental care. We are very passionate about the medical treatments we provide ranging from routine dental fillings to more advanced dental implant treatments. Alongside all of this, we make a big emotional investment on our patients.
Caring requires putting in the extra effort. Each member of the team makes every effort to provide each and every one of our patients with a personal caring attitude. Caring makes us all more human and that is one of the reasons why it is worth it. After all, we are not reading off a script in a call centre, we are tailoring our care to meet the individual needs of our patients.
Loyalty is what we call it when someone refuses a momentarily better option.
Organisations sometimes brag about how loyal their customers are when they’re the cheapest, that’s not loyalty, that’s something else.
I think there’s no doubt that some organisations and people, attract a greater percentage of loyal fans than others. Not because they’re bigger or better, but because they reinforce the good feeling some people get when they’re being loyal. Low price or supermodel good looks are not the tools of choice for attracting people who enjoy being loyal, it’s more sincere than that.
We think that being honest, transparent and caring are important to attracting a loyal team and patient base. We are very proud of our patients who, for one reason or another, have remained loyal with our practice through decades and generations. We have 10,000 patients registered with our clinic and the number continues to grow daily.
If you want a team and patients who are loyal, act in a way that deserves loyalty.
- Mohsin Patel BDS MJDF RCS (Eng)